Newspapers: The decline in print media

  Blog tasks: The decline in print media


Part 1: Ofcom report into news consumption 2019

Read this Ofcom 2019 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions (bullet points/short answers are fine):

1) Look at the key findings from the report on pages 2-3. How do UK adults generally get their news? 
TV remains the most-used platform for news nowadays by UK adults,

2) Read the overall summary for adults on pages 7-8. What do you notice about the changing way adults are getting their news?
Tv remains the most used platform however there has been an overall decrease(79%)
Social Media has gone up, nearly half of adults(49%) use it for news

3) Look at the summary of platforms used on page 13. What do you notice about newspapers and how has it changed since 2018?
The newspaper has the least amount of composition and it has decreased by 2% in a year.#

4) Now look at the demographic summary for news platforms on page 15. What audience demographic groups (e.g. age, social class) are most and least likely to read newspapers?
most likey
Male 65 plus ABC1 white
least
female 16-24 C2DE minority ethinicty

5) Read Section 3 on cross-platform news consumption (page 20). What newspaper brands can you find in the list of most popular news sources across platforms?
Daily Mail

6) Now turn to Section 6 focusing on newspapers (page 33). How has the circulation of national newspapers decreased between 2010 and 2018?
It has fallen from 21.9 million to 10.4 million

7) What are the most-used newspaper titles?
Daily Mail

8) What are the most popular titles when print and online figures are combined (look at page 38)?
Daily Mail
The Guardian
The Sun

9) How does the i compare to the Daily Mail?
The i and Daily Mail has had much of change in circulation from 2018 to 2019

10) Now study the demographic details for our two CSP newspapers on page 39. What is the breakdown of the Daily Mail audience and the i audience? What differences do you notice?
Daily Mail
MALE 33%
 FEMALE 40% 
16 - 24 34% 
65+ 39% 
ABC1 37% 
C2DE 36%
Minorty ethnic 32% 
white 37%

The ‘i’ 
MALE 6% 
FEMALE 5% 
16-24 5%
65+ 6%
ABC1 6%
C2DE 4% 
Minority ehnic 5%
white 5%

11) Read section 7 of the report: news consumption via social media (pages 40-52). Pick out three statistics from this section that you think is interesting and explain why.
Facebook is the most used social media which is surprising cause most of Facebook is older users
Instagram is used more my a minority ethnicity compared to Facebook where their equal amount of white people using compared to minority ethnicities.
Twitter is popular for getting news source this maybe cause of the trending page.

12) Look at the summary of readers' attitudes for newspapers on page 76. What statements do Daily Mail readers tend to agree with?
is high quality
helps me understand whats going on in the world today

Part 2: Factsheet - The death of print media

Go to our Media Factsheet archive and open Factsheet 165: The death of print media. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can find it online here - you'll need to log in using your Greenford Google login.

Read the Factsheet and complete the following questions/tasks (bullet points/short answers are fine):

1) What has happened to print media in the last 30 years?
Audiences can now consume a huge amount of news and information
for free which has caused print media decline

2) Why is the Independent newspaper such a good case study for the decline in print media?
In 1992, when the Independent’s average circulation was 389,523,
in February 2016 that the Independent would cease printing at the end of the following month. 

3) What was the Independent newspaper famous for?
“free from political bias, free from proprietorial influence”

4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?
“The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital."

5) How do online newspapers make money?
cookies, brand deals, sponsored articles

6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?
"It is very difficult to replicate that in digital form. And
it is even more difficult to do that with a paper like the Independent.”

7) What is the concern with fake news? What does 'post-truth' refer to?
Online news sites are easy to set up, and the simple news format is easy to replicate. Unlike printed media, you do not need the money, publisher, or industry access to ‘sell’ or share your message. And the prevalence of social media, online news is
now faster to produce and then share to a global audience.

8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?
I believe the increase in Technolgy and the digital age meant that there was always going to be a decline in print media and they should have been more aware of it. Clearly, free news is an advantage for the most majority, however, the increase in fake news has had many damage effects like anti-vaxxers therefore news should be paid to some extent to reduce this happening.






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