Chandni's media blog 1

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. For Todorovo, the disequilibrium would be when each of the character talks about how bad their struggle is and the equilibrium to that would be Nike because every time they show their struggle, the Nike branding is shown through their clothes. Nike is seen as the solution to their problems. For the Propps theory, Nike can be seen as the hero and their struggles could be seen as the villains. The princess would be all the characters who need the help which Nike provides them.  2) Read this  BBC feature on some of the people in the advert . How does the advert use celebrities and less well-known people to create stories in the advert? Not only using famous celebrity and using non famous people too creates a genuine feeling to the advert and give the audience an emotional attachment because it is seen has more true full.

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks - English analysis and Icon, Index, Symbol 4) Language: Reading an image - advert analyses 5) Reception theory - advert analyses part 2 6) Genre: Factsheets and genre study questions 7) Blog feedback and learner response 8) Narrative: Factsheet questions 9) Audience: classification - psychographics presentation notes 10) October assessment learner response 12) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 17) Representation: an introroduction and MM article 18) Representation: Feminism - Everyday Sexism & Fourth Wave MM article  19)  January assessment learner response 20)  Representation: Feminist theory 21) Representing ourselves: Identity in the o

1) What examples of  binary opposition  can you suggest from watching this clip? There is binary opposition because Russell Brand is accepting of immigration whereas Nigel Farage is very against it. there is also binary opposition between the disable and able and the poor and rich. 2) What  ideologies  are on display in this clip? Farage's ideology is that immigration is negative and has no benefit for Britain which is the dominant view in the rest of England apart from London, Brand is the complete opposite to Farage. Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. Goes in-depth about the ideology, dystopia and propaganda from the word of the Mockingjay. 2) What view of capitalist ideology is presented in the Hunger Games films? He mainly does this through  propaganda and the media, using  constant repeats of previous ‘Hunger  Games’ and airing the current ones  live on TV to distract the masses  from

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' who are you? we are all involved in constructing an image to communicate our identity, there is a difference between the person we are and what we want to be. I think therefore I am how we perceive ourselves and how we present ourselves is based on social construct, our identity have been based around the aspects outside our selves : class, gender , age and predetermined roles. The rise of the individual  Notion of individualism started to take action in the 1960s. Second half of 20th century people wanted to express their uniqueness. From Citizen to consumer The consumer Boom based on convincing instead of what they need, it was about what they wanted. Branding and lifestyle Branding is the association of a ‘personality’  with a product.  Advertisers sell the personality  rather than the product, so that people will  choose products that match their ow