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Showing posts from May, 2020

Magazines: Oh Comely - Audience

Oh Comely  - Audience blog tasks Read  Meet the Editor -  Oh Comely   in Media Magazine 65 (p26). You can find this in our  Media Magazine archive . This gives you a brilliant introduction to the magazine. Answer the following questions: 1) Summarise the ownership and production of  Oh Comely  - how did it start and who owns it? Iceberg Press owns Oh Comely, which is an  independent publishing company set up by  three friends who all worked together in a large  magazine publishing company.  the founders felt like they wanted to offer something much more than that: meaningful  content, thoughtful stories, creative writing, and a safe space for honest discussion, arty  photography and illustration. 2) What is the print circulation and how many subscribers do they have? The circulation per issue is around 10,000 copies.3,000 copies of each issue to loyal subscribers. 3) How does the editor Alice Snape characterise the typical  Oh Comely  reader? 18-35-year-old creative, intelli

Magazines: Men's Health Industry case study

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Hearst publishing Research Hearst publishing by looking at the  Hearst UK website  and the  Wikipedia entry for the parent company and conglomerate Hearst Communications . Then, answer the following questions: 1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? Hearst Communications often referred to simply as Hearst, is an American mass media and business information conglomerate based in the Hearst Tower, 300 West 57th Street or 959 Eighth Avenue, near Columbus Circle, in Midtown Manhattan neighbourhood of Manhattan in New York City. 2) What media industries and brands make up the Hearst Communications conglomerate? Hearst owns newspapers, magazines,  television channels , and television stations, including the  San Francisco Chronicle , the  Houston Chronicle ,  Cosmopolitan  and  Esquire . It owns 50% of the  A&E Networks  cable network group and 20% of the sports cable network group  ESPN , both in partnership with  The Walt

Magazines: Men's Health - Audience

1) How does the magazine introduce itself? "Men’s Health is the biggest-selling men’s lifestyle  magazine, both in the UK and worldwide. It’s success is built on a winning editorial formula which  combines visually-engaging health, wellbeing and nutrition features with premium content covering  fashion, grooming, watches, tech and travel." 2) What does the introduction suggest about the representation of masculinity in Men's Health's? It creates assumption about men and what their priorities are and not. It categorizes all men to think topics like fashion and grooming is significant to them and creates a sense of hypermasculinity. 3) How do the print statistics for Men's Health compare to GQ and Esquire? MH is significantly higher then GQ and Esquire and there is a higher value for  ABC1 men 4) What is the difference between circulation and readership? Circulation is the actual number of copies printed and distributed. Readership is an estimate of how many pe