Chandni's media blog 1

Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  Comcast,  21st Century Fox,  Facebook,  Viacom,  News Corp,  Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blog post. Conglomerate Ownership Owned by AT&T They own HBO, Warner Bro, Time Inc, The CW Vertical and Horizontal intergration Vertical Integration -> lend cameras to other studio Horizontal Intergration -> news channels Synergy Harry Potter- The Warner brother, the title screen changes Diversification HBO streaming, they use twitter Cross-media regulation They were fairly suspected in their vertical integration 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an ar

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? The media may have some influence over anti-social behaviour and violence however there are many other factors like upbringing, maturity and others which have so much more influence. However excessive violent games cause children to become antisocial and encourages them to stay away from family and friends. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social media makes it easier for other people to show their behaviour and their behaviour could have a bad influence on young people because of the lack of control over social media and the internet. Also the social media has been encouraging unrealistic exceptions which have cause the newer generations to lack in confidence, self esteem and gratitude. 3) R

Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? The article claims violent video games have an  cumulative effect on aggression and influences us on a subconscious level which links to the hypodermic needle model because it claims the media has effect on us without us thinking. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  The Talk Talk link to the hypodermic needle model because it claims violent games have a really bad effect on humans and cause them to be addicted. Two-step flow model 1) Summarise the two-step flow model.  In your opinion, is the two-step flow theory still relevant today? The two-step flow model instead suggests the audience are influenced by  ‘opinion leaders’  in the media who mediate how the audience react to media texts.

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW A fantastic first attempt assessment. This is extremely positive. Your level of analysis combined with knowledge of theory is promising. In particular your response for narrative is brilliant. EBI Revise Stuart Hall Reception theory further. Revise genre theory, be careful not to confuse theorist.  30=C -------------------------------------------------------------------------------------------------------------------------- 2) Read the  mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. Question 2 Ill Manors allows us to get to know the character while Nike makes sure the character is deliberately ambitious. Question 3 Genre is important for audience: expectation of character,narrative,plot,style and content; rejection and selection of text-a

Psychographic Group Succeeders Made up names for the couple Matt Brink Emily Brink Middle age 7-year-old son, Jeromy Where do they work/study They own a gold shop in central London A family-owned business for 180 years What do they do in their spare time? Goes to the country club every summer Quad biking in woodlands They watch great British bake-off On the weekends Emily bakes with her son in their open kitchen while Matt reads the newspaper in their conservatory What newspaper/magazine does your group read (if any)? Is this on paper or tablet? They usually read on The Times of The Guardian on paper. Broadcast: What TV Programmes/channels do your group watch? Radio stations? TV package- Free view or Sky? Films? They like to watch BBC 4 or listen to radio 3 or 4. They have a subscription with the sky and like to watch Christmas special movies. E-Media: What technology do they own? What website do they visit(if any)? The own a 4k smart tv and every Friday they