Chandni's media blog 1

1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyoncé’s star construction perfectly encapsulates the contradictions of post-feminist culture, simultaneously declaring herself as an independent woman, whilst objectifying herself for the camera and the ‘male gaze’. In her music video for the song ‘Why Don’t you Love Me’ Beyoncé parodies the stereotype of the 1950s housewife, clearly intertextually referencing the iconic 1950s pin up girl Betty Paige by taking on the persona of B.B Homemaker, a frustrated housewife. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? I don’t believe we live in a time where there is  no need for feminism; and these ambivalent and  confusing texts exemplify how important it is that  we, as media students, learn to question, analyse and dissect them. 3) Choose three words/phrases from the glossary of the article and write their definitions on you

1) Why did Laura Bates start the Everyday Sexism project? She was sexually assaulted multiple times in one week and after asking her friends and coworkers she realised many people take being the subject of sexism to haven been resolved and believe some sexual assaults as a norm therefore she wanted to change that. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Everyday Sexism project shows how sexism still happens to this day and people still suffer even though most of the world believes sexism to not exist anymore when it still does. 3) Why was new technology essential to the success of the Everyday Sexism project? New technology means more people hear about the project and find it easier to share their stories. Also new technology gives the project a cheaper way to gain awareness 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the futu

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www Really strong answer for PSB in the digital age, you clearly understand the role of PSBs but also the challenges they face with changing world of new digital media Your extended response on how the media could be harmful on audiences shows good understand on media theories. EBI Develop  analysis of 'unseen media' texts more subject specific terminology and how it attempts to communicate meaning Begin to craft a media debate within your extended 20 mark response. Apply the theories to your writing but evaluate how relevant they are to the question 2) Read the  mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. Question one The medium shot sees Stormzy looking down, not making eye contact with the audience. This is somewhat unconventional for tour post

1) Why is representation an important concept in Media Studies? The word representation itself holds  a clue to its importance. When we see  a person, place, object or idea being  represented in a media text, it has in  some way been mediated by the very  act of representation. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The picture in right you would use if you wanted to imply that then  Duchess had a bit of a drinking problem? The photograph, then, is a representation  of the Duchess. It may look like her  but, in addition to her likeness, it will  communicate ideas about her that are  created during the mediation process. 3) Summarise the section 'The how, who and why of media representation' in 50 words. Producers have to considers  the expectations and needs of the  target audience,  the limitations provided by genre  codes  the type of narrative they wish to  create , their institutional remit. All represen

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks - English analysis and Icon, Index, Symbol 4) Language: Reading an image - advert analyses 5) Reception theory - advert analyses part 2 6) Genre: Factsheets and genre study questions 7) Blog feedback and learner response 8) Narrative: Factsheet questions 9) Audience: classification - psychographics presentation notes 10) October assessment learner response 12) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation

1) What is regulation and why do media industries need to be regulated? Industries have their own dedicated regulation bodies where they control what is and what isn't said via the main channels who have their own, specialised remits.  2) What is OFCOM responsible for? The OFice of COMunication (OFCOM) is responsible for regulating television, radio, telephone services and some aspects of the internet, although the areas most relevent to media students are TV and radio.  3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Section 1: Protecting the Under-Eighteens Section 2: Harm and Offence Section 3: Crime Section 4: Religion Section 5: Impartiality and Undue Prominence of Views and Opinions Section 6: Elections and Referendums Section 7: Fairness Section 8: Privacy Section 9: Commercial References in Television Programming 4) Do you agree with OFCOM that Channel 4 was wrong to broadca