Chandni's media blog 1

1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  A movie that uses Todorov's narrative structure is Wallace and Gromit in the Curse of the Were-Rabbit because in the beginning there is an annual Giant Vegetable Competition and rabbits are eating vegetables. This creates a problem that needs solving. Then the plot continues and the problem because more complicated and then at the ending  Gromit battles to save Wallace before it is too late and this provides the climax to the film. 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://www.youtube.com/watch?v=3T0jtwtB1mw Family Guy The beginning scene is the house and the living room so it establishes where the majority of

WWW: You are 100% up-to-date with the work so far which is quite important at this stage of the course. We set a lot of work in A Level Media and you have already been able to step up to the demands and show an impressive level of organisation and dedication to this subject. I enjoyed your Semiotics blog post because of the examples you provided. Overall a great start to Media! EBI: In terms of areas to improve, I would look at the depth and insight of your analysis. For example, on the Reception theory work, I think you could offer a wider range of possible connotations, in particular for the oppositional readings. Other than this, I’d actually highlight your Media consumption audit as a critical area to focus on. It’s vital that you start reading newspapers and engaging with a wider range of media. Podcasts, following journalists or newspapers on Twitter and perhaps looking at magazine brands online – whatever you can add to your weekly routine will help you become a better

Fact sheet 3 1) What example is provided of why visual iconographies are so important?  The mise en scene of deep space usually indicates the genre of sci-fi 2) What examples are provided of the importance of narrative in identifying genre?  Most commonly, codes and conventions are considered importance of narrative in identifying genre 3) What is the difference between character representation in action movies and disaster movies? Action texts depend on  ideas of individual strength whereas  disaster movies value teamwork and collaboration. 4) What are the different ways films can be categorised according to Bordwell?  • Period or Country, e.g. US films of the 1930s • Director / Star, e.g. Ben Stiller Films • Technical Process, e.g. Animation • Style, e.g. German Expressionism; • Series, e.g. Bond; • The audience, e.g. Family Films 5) List three ways genre is used by audiences. 1. They use prior knowledge to whether they will like the genre of not

1) What are the  preferred, negotiated and oppositional  readings for the adverts you have studied? preferred Their branding of clothes gives customers identity and no matter who they were and what they have done doesn't define me and they can wear what even they like. Also, the use of 50 Cent could be for celebrity endorsement so those who support him or agree with ideas and options will buy Reebok.  negotiated No matter what someone's past has been like they have potential tomorrow and even if they were a criminal and have learnt their lesson they can change and their brand of clothes will always support them. oppositional  Since 50 Cent was a criminal, the branding of clothes is supporting criminals and only people with a rough past can wear there brand and it also shows even if they have done bad mistakes and crimes in the past it doesn't matter in the future and has no effect. 2) Do these adverts provide evidence for the idea that audiences are free

The lack of colours in the advert could show how this poster is serious and using 50 cent as the celebrity for the advert and the fingerprints in the background could link to criminal to show no matter what identity you have you are valid to wear the branding of clothes. Also, the lowkey lighting used for the photoshoot makes to hard to see his face which could show he is covering half of his identity and half of the font "I am" is on the other side to show he is more than a criminal and maybe the Reebook brand helps you found your true identity. The curve of the lighting effect in the background creates the effect of a stadium and brings attention to the subject who is about to kick a football and therefore the brand may be trying to show those aspire to become a footballer have the capability and their branding of clothes supports them. Also, the arrows on the font make it look like itis going in a fast motion to show how their shoes have potential to run is high spee