OSP: Teen Vogue - Audience and Representation

 Audience focus


1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?
Teen Vogue is the young person’s guide to saving the world. We aim to educate, enlighten, and
empower our audience to create a more inclusive environment (both on- and offline) by
amplifying the voices of the unheard, telling stories that normally go untold, and providing
resources for teens looking to make a tangible impact in their communities.
They are trying to create a woke audience and target for an audience who are more open-minded.

2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.
18.5 total audience reach
63% gen z/ millennne

3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines?
Surveillance- You can gain information about many different topics
Personal Identity- You can relate to the people who describe their stories too.

4) How is the audience positioned to respond to political news stories?
They use clickbait to grab the reader's attention and make sure they click on the article. They also use activism to show what the reader can do actively for their response.

5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.
Teen vogue forms events which allow the audience of teen vogue to come together and meet the people who design and create articles and other role models and make them get sponsor by brands which they can promote.
The Teen Vogue Summit : June 1-3, New York City / Nov. 30 - Dec. 1, Los Angeles
Young Hollywood: Q1
Acne Awards: Q2
Back to School Awards: Q3
21 Under 21: Q3
A Seat at the Table: Q4

Representations

1) Look again at the Conde Nast media pack for Teen Vogue. What do the ‘tentpoles and editorial pillars’ (key events and features throughout the year) suggest about the representation of women and teenage girls on teenvogue.com?
Pop Feminist:
OG History:
Thigh-High Politics:

2) How are issues of gender identity and sexuality represented in Teen Vogue?
Gender identity is described has fluid and changeable; there are no restrictions or rules. Different sexualities are also represented and accepted and Tennvogue continues to show their support towards the LGBTQ+

3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?
They usually challenge traditional stereotypes and try to show an alternative representation. For example they was an article about gender binary and gender fluidity which is challenging stereotypes about gender. 

4) What is the patriarchy and how does Teen Vogue challenge it? Does it succeed? 
Patriarchy= A system of society or government which is largely in power by males and women are excluded.
They create many articles on feminism and activism

5) Does Teen Vogue reinforce or challenge typical representations of celebrity?
Both sides, it reinforces some representations of celebrities but also challenges representations when showing alternate views of celebrities .


Teen Vogue: Factsheet Part 2

Read Media Factsheet #205 Teen Vogue Part 2 - Application of theory. You can find the Factsheet in our Factsheet archive on the Media Shared drive in school or download it here using your Greenford Google login. Answer the following questions: 

1) How does the Factsheet apply David Gauntlett's ideas about gender and identity to Teen Vogue? 
David Gauntlett's believes the idea of gender has become more fluid and changeable.
TeenVogue’s editorial teams will try to offer content that reflects the complex range of ideas that feed into modern teen identity.

2) David Gauntlett has also written about the importance of role models. How can this be applied to the Teen Vogue CSP?
TeenVogue can be seen to have moved on
from the representation of females as passive and dependent
on men as representations in TeenVogue are largely focused on
active and dynamic role models.

3) bell hooks suggests that profit-seeking media industries reinforce patriarchal values and power structures. How can these ideas be applied to Teen Vogue? Try and argue both sides - that Teen Vogue both empowers women but also arguably reinforces some hegemonic gender stereotypes.
Teen vogue is from a huge media conglomerate, Vogue and creates a large amount of profit through adverts. This supports capitalism however the articles in Teen Vogue are quite liberal and left wing so both are contradicting.

4) List the key points on van Zoonen's gender theories in the Factsheet. How can we apply some of these ideas to Teen Vogue?
Women are often shown to be passive.  Teen vogue usually challenges this and women in the article are usually the main subject and all the attention is on them. 
Men tend to be valued for their accomplishments. Teen vogue often focus on women accomplishment more.
Women tend to be valued for their looks and apparent
sexual availability.- Although teenvogue does have a category on beauty and women are applauded for their beauty and look, Tenn vogue makes sure women are also valued for what they have accomplished. 

5) Read the Greta Thunberg case study on pages 3-4. How does the Factsheet use media theories in the analysis of the special 2019 print edition of Teen Vogue? 
Gauntlett- Greta is usually represented as a role model, show to be a dynamic female who travels to climate protests, meets with world leaders and writes speeches offering inspiration to others.
Propps- She is presented as a hero. Shown in the pictures where the background is blurred so the focal point is towards her and she is valued for her accomplishments.
Blumers and Katz- Adueince likely to idienty with her since she is a young 'normal' teenager who has achieved successful things in her life


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