VideoGame Index

  1) Videogames: Women in videogames

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Advertising: The representation of women in advertising

1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s?  Looking at women's magazines in the 1950s, Betty Friedan (1963) claims this led to the creation of the 'feminine mystique': 'the highest value and the only real commitment for women lies in the fulfilment of their own femininity. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? There was also a second major area of expansion in production/consumption - clothes and make-up - which led to women being increasingly portrayed as decorative (empty) objects 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? Laura Mulvey's (1975) theory o...
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Genre

Fact sheet 3 1) What example is provided of why visual iconographies are so important?  The mise en scene of deep space usually indicates the genre of sci-fi 2) What examples are provided of the importance of narrative in identifying genre?  Most commonly, codes and conventions are considered importance of narrative in identifying genre 3) What is the difference between character representation in action movies and disaster movies? Action texts depend on  ideas of individual strength whereas  disaster movies value teamwork and collaboration. 4) What are the different ways films can be categorised according to Bordwell?  • Period or Country, e.g. US films of the 1930s • Director / Star, e.g. Ben Stiller Films • Technical Process, e.g. Animation • Style, e.g. German Expressionism; • Series, e.g. Bond; • The audience, e.g. Family Films 5) List three ways genre is used by audiences. 1. They use prior knowledge to whether the...
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Video games - exam style question

  To what extent do video game makers target audiences through changing representations? (arguing your viewpoint) Refer to two of your three Videogames Close study products to support your answer.  [25 marks] PLANNNING Intro – your opinion/ thesis statement – link to question and keywords 2 nd para - Tomb Raider – Representations 3 rd para – Sims – Representations 4 th para – Tomb Raider – Audiences / Industries 5 th para – Sims – Audiences / Industries Sim's Freeplay and Tomb Raider has definitely changed its representation to some extent as time passed to target its target audience. The target audience for Sim's Freeplay has been more targeted towards generation Z whereas Tomb Radier is targeted more towards millennials and this has resulted in the representation for Sims to progress further then Tomb Raider. However, some representation in both game is still stereotypical. Tomb Raider can definitely be credited for its representation since Lara Croft is the first femal...
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