Chandni's media blog 1

  Language and textual analysis Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? Head titles on the top Adverts Articles  Social media icons Menu bar 2) How does the page design differ from Teen Vogue? More unprofessional compared to the Vogue which is because of the low budget. More chaotic with the number of adverts. 3) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? News Sport Lifestyle There is a diverse number of topics ranging from different topics. There is a focus on the news element and the black British community. 4) Look at the news stories on the Voice homepage. Pick two stories and explain why they might appeal to the Voice's target audience.  Ify Adenuga’s guide to raising Black babies- Targeting the black British audience, and targeting the 25-30 age group.  Zaha t...

1) How does Gilroy suggest racial identities are constructed? Race can be seen as shared biological identities inherited from previous generations. Racial categories are caused by human interactions and as such those categories are subject to change. 2) What does Gilroy suggest regarding the causes and history of racism? Around the world structures of political and social life have been constructed under race thinking. As Gilroy sees race as a result of racism, 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartments, with race as the basis of human differentiation.Gilroy is opposed to ethnic absolutism as it is counter to his argument that racism causes race. 4) How does Gilroy view diasporic identity? Diaspora means a scattering of people, from the original place to elsewhere. Gilroy sees this as a diaspora that cannot be reversed, unlike the classic position which offers the myth...

Industry: Condé Nast 1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD), Condé Nast Traveler and La Cucina Italiana. 2) What are Teen Vogue’s main sources of income? Brand Sponsors Advert Revue Events 3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? Online Adverts Sponsor Brands 4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry? Fashion is usually heavily influenced by trends and can be easily advertised through Teen Vogue through the use of celebrities. 5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit? Although Teen Vogue does a good job at enlighting and educating the audience about many talks like politics and identity however to some extent Teen vogue is...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).  WWW- For each question, you are able to apply knowledge of the theoretical framework with examples of each CSP and clearly analysing the media product EBI- For Q2, consider media effects theories further. Gerber's cultivation theory may have made audiences believe fictional radio was real (useful). Also hypodermic needle theory, often discredited as audience as 'empty vessels' is not useful. For Q3, sold understanding of both CSP however not enough about how magazines are trying to attract Marks= 25/40 Grade C 2) Focusing on the BBC  Life Hacks  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Life Hacks informs Radio 1 listeners about topics and issues they may be experiencing in their own lives such as managing de...

  Audience focus 1) Analyse the  Conde Nast media pack for Teen Vogue . What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? Teen Vogue is the young person’s guide to saving the world. We aim to educate, enlighten, and empower our audience to create a more inclusive environment (both on- and offline) by amplifying the voices of the unheard, telling stories that normally go untold, and providing resources for teens looking to make a tangible impact in their communities. They are trying to create a woke audience and target for an audience who are more open-minded. 2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this. 18.5 total audience reach 63% gen z/ millennne 3) Wha...

 WWW: This is a good essay that addresses both CSPs. You’ve included some of Gauntlett’s ideas regarding masculinity. You have clearly studied both of the CSPs and make some references to them. Now you need to work on exam technique to turn knowledge into high-level exam performance. EBI: The main issue I have with your essay is that your introduction and conclusion somewhat contradict your opinion. At the start of your essay you claim it is not in crisis but by the end you state it is. It is important to carefully read the statement as it says that Gauntlett argues AGAINST the idea that masculinity is in crisis. What may also have helped here is having a paragraph towards the end discussing other gender theories (for example Butler and van Zoonen and how their ideas link to the CSPs and the construction of masculinity in the media.)   Also, a technical suggestion on how you construct and organise your essay. Try and avoid a one-sentence paragraph, consider spending tim...