Advertising: Assessment LR

 WWW: This is a good essay that addresses both CSPs. You’ve included some of Gauntlett’s ideas regarding masculinity. You have clearly studied both of the CSPs and make some references to them. Now you need to work on exam technique to turn knowledge into high-level exam performance.


EBI: The main issue I have with your essay is that your introduction and conclusion somewhat contradict your opinion. At the start of your essay you claim it is not in crisis but by the end you state it is. It is important to carefully read the statement as it says that Gauntlett argues AGAINST the idea that masculinity is in crisis. What may also have helped here is having a paragraph towards the end discussing other gender theories (for example Butler and van Zoonen and how their ideas link to the CSPs and the construction of masculinity in the media.)

 

Also, a technical suggestion on how you construct and organise your essay. Try and avoid a one-sentence paragraph, consider spending time on organisation and planning – it may help you remember what you need to include and cover within the essay.


Reflecting on your assessment, what media terminology, theory and Advertising CSPs do you most need to revise before your next Media exam? How will you do this?

I need revise the masculinity idea in more in depth to be able to discuss both sides of masculinity being in crisis and not in crisis.  I could also plan the question before answer so that the structure is more accurate. 

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