Magazines: Oh Comely - Audience
Oh Comely - Audience blog tasks
Read Meet the Editor - Oh Comely in Media Magazine 65 (p26). You can find this in our Media Magazine archive. This gives you a brilliant introduction to the magazine. Answer the following questions:
1) Summarise the ownership and production of Oh Comely - how did it start and who owns it?
Iceberg Press owns Oh Comely, which is an independent publishing company set up by three friends who all worked together in a large magazine publishing company. the founders felt like they wanted to offer
something much more than that: meaningful content, thoughtful stories, creative writing,
and a safe space for honest discussion, arty photography and illustration.
2) What is the print circulation and how many subscribers do they have?
The circulation per issue is around 10,000 copies.3,000 copies of each issue to loyal subscribers.
3) How does the editor Alice Snape characterise the typical Oh Comely reader?
18-35-year-old creative, intelligent women who may or may not be settled into careers and are looking for inspiration from other women/ interesting characters. Oh Comely readers are educated and politically aware and looking for a unique and thought-provoking look at the kind of lives they aspire to lead.
4) What are the key aspects of the magazine's design aesthetic discussed by the editor? How might this link to audience pleasures?
the clean and minimal
layout allows the words and pictures to shine.
No photoshopping or editing
We love natural portrait photos to accompany
interviews too, capturing people –
5) How does the magazine represent women in terms of its production team and editorial decisions?
Only ran be females
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Now read the Oh Comely website page on advertising and audience to get a good idea of the demographics and psychographics for the Oh Comely target audience. Answer the following questions:
1) How does Oh Comely introduce itself ('what it's all about')?
Oh Comely is a powerful mix of words and pictures, stylishly presented and much loved by its readers. It provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women, and this is why it has carved a loyal niche of fans
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
Compared to men's health they have far less print circulation however they have a more loyal fanbase.
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) and you can fill in further gaps using the Media Magazine interview with the editor.
Social Media Reach: 100,000
Readers Per Issue: 25,000
Average Age of reader: 27
Sold through independents, WHSmith and international outlet
5) What psychographic groups might be attracted to Oh Comely? If you've forgotten this, revise psychographics here!
Succeeders
That audience would most likely have a sense of confidence and work ethic cause that what the magazine usually offers.
Reformers
They believe in minimalism which the magazine offers with the minimalist designs and socially aware and curious which makes them the perfect audience for the magazine.
6) What social class classification would you expect most Oh Comely readers to be? Why?
7) What level of education would you expect for most Oh Comely readers? Why?
Quite a high level of education because what is offered in the magazine is not as simple and needs some level of education to understand the magazine.
8) What audience pleasures are offered by Oh Comely?
Personal identity - Readers can relate with the feminist outlook in life and related to the struggles the magazine may cover.
Personal relationship - Reader will feel connected to those who write in the magazine
surveillance- Gain information from the magazine
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How do the design and advertising content of Oh Comely support this view?
Oh Comely usually uses simplistic cover designs and promotes underrated and niche celebrity and they focus on topics that arent usually talked by many people and topic that arent encouraged.
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
Since Oh Comely has quite a small audience it easier for the editorial team to make each magazine seem quite personal and their magazine's arent made to reach out to a larger audience but rather and smaller and more loyal audience. Rival magazines like Vogue usually focus on more broad topics and more famous celebrities, Oh comely focuses on the niche because it is more likey the niche audience will appreciate the magazine more even if the number is smaller.
Read Meet the Editor - Oh Comely in Media Magazine 65 (p26). You can find this in our Media Magazine archive. This gives you a brilliant introduction to the magazine. Answer the following questions:
1) Summarise the ownership and production of Oh Comely - how did it start and who owns it?
Iceberg Press owns Oh Comely, which is an independent publishing company set up by three friends who all worked together in a large magazine publishing company. the founders felt like they wanted to offer
something much more than that: meaningful content, thoughtful stories, creative writing,
and a safe space for honest discussion, arty photography and illustration.
2) What is the print circulation and how many subscribers do they have?
The circulation per issue is around 10,000 copies.3,000 copies of each issue to loyal subscribers.
3) How does the editor Alice Snape characterise the typical Oh Comely reader?
18-35-year-old creative, intelligent women who may or may not be settled into careers and are looking for inspiration from other women/ interesting characters. Oh Comely readers are educated and politically aware and looking for a unique and thought-provoking look at the kind of lives they aspire to lead.
4) What are the key aspects of the magazine's design aesthetic discussed by the editor? How might this link to audience pleasures?
the clean and minimal
layout allows the words and pictures to shine.
No photoshopping or editing
We love natural portrait photos to accompany
interviews too, capturing people –
5) How does the magazine represent women in terms of its production team and editorial decisions?
Only ran be females
----------------------------------------------------------------------------------------------------------------------------
Now read the Oh Comely website page on advertising and audience to get a good idea of the demographics and psychographics for the Oh Comely target audience. Answer the following questions:
1) How does Oh Comely introduce itself ('what it's all about')?
Oh Comely is a powerful mix of words and pictures, stylishly presented and much loved by its readers. It provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women, and this is why it has carved a loyal niche of fans
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
Compared to men's health they have far less print circulation however they have a more loyal fanbase.
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) and you can fill in further gaps using the Media Magazine interview with the editor.
Social Media Reach: 100,000
Readers Per Issue: 25,000
Average Age of reader: 27
Sold through independents, WHSmith and international outlet
5) What psychographic groups might be attracted to Oh Comely? If you've forgotten this, revise psychographics here!
Succeeders
That audience would most likely have a sense of confidence and work ethic cause that what the magazine usually offers.
Reformers
They believe in minimalism which the magazine offers with the minimalist designs and socially aware and curious which makes them the perfect audience for the magazine.
6) What social class classification would you expect most Oh Comely readers to be? Why?
7) What level of education would you expect for most Oh Comely readers? Why?
Quite a high level of education because what is offered in the magazine is not as simple and needs some level of education to understand the magazine.
8) What audience pleasures are offered by Oh Comely?
Personal identity - Readers can relate with the feminist outlook in life and related to the struggles the magazine may cover.
Personal relationship - Reader will feel connected to those who write in the magazine
surveillance- Gain information from the magazine
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How do the design and advertising content of Oh Comely support this view?
Oh Comely usually uses simplistic cover designs and promotes underrated and niche celebrity and they focus on topics that arent usually talked by many people and topic that arent encouraged.
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
Since Oh Comely has quite a small audience it easier for the editorial team to make each magazine seem quite personal and their magazine's arent made to reach out to a larger audience but rather and smaller and more loyal audience. Rival magazines like Vogue usually focus on more broad topics and more famous celebrities, Oh comely focuses on the niche because it is more likey the niche audience will appreciate the magazine more even if the number is smaller.
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