MIGRAIN: Ideology

1) What examples of binary opposition can you suggest from watching this clip?
There is binary opposition because Russell Brand is accepting of immigration whereas Nigel Farage is very against it. there is also binary opposition between the disable and able and the poor and rich.
2) What ideologies are on display in this clip?
Farage's ideology is that immigration is negative and has no benefit for Britain which is the dominant view in the rest of England apart from London, Brand is the complete opposite to Farage.

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.
Goes in-depth about the ideology, dystopia and propaganda from the word of the Mockingjay.

2) What view of capitalist ideology is presented in the Hunger Games films?
He mainly does this through propaganda and the media, using constant repeats of previous ‘Hunger Games’ and airing the current ones live on TV to distract the masses from organising a revolution.

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?
The power of media influences dominant ideologies and cause the audience to be influenced if me continuously repeated.
Page 48: They Live - Understanding Ideology

1) Read the article and summarise it in one sentence.
Ideologies are an obvious and unspoken set of values and beliefs that we accept and follow.

2) What are the four accepted ideological beliefs in western societies highlighted by the article?
• Good should overcome evil.
• Law is better than disorder.
• Pleasure is a goal in life.

3) What does Gramsci's theory of hegemony suggest about power and ideology in society?
Gransci defined hegemony as an important way in which those in power maintain their control through consent, rather than the use of force. He argued that the power of ideology derives primarily from ideas and structures which support, and thus serve the purpose of, an elite social group which is able to dominate through ideas, rather than militaristic strength or fear.

4) What does French theorist Louis Althusser suggest about ideology and consumerism?
His view was that ideology is the greatest material power and dominates our day to day lives through two key
forms of control:
1: Repressive State Control, also known as ‘Repressive State Apparatuses’ (RSAs) through the major institutions of society – the Government, Army, Police, Courts, etc. –

2: ‘Ideological State Apparatuses’ (ISAs), such as the Church, the media, educational institutions, the family unit etc. 

5) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!
To some extent, we are controlled by the media and what is shown in the media repeatedly will eventually ingrained into our minds however audience isn't as passive and in fact, are active and have the willpower and free to make their own decisions

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