MIGRAIN: Representation
1) Why is representation an important concept in Media Studies?
The word representation itself holds a clue to its importance. When we see a person, place, object or idea being represented in a media text, it has in some way been mediated by the very act of representation.
2) How does the example of Kate Middleton show the way different meanings can be created in the media?
The picture in right you would use if you wanted to imply that then Duchess had a bit of a drinking problem?
The photograph, then, is a representation of the Duchess. It may look like her but, in addition to her likeness, it will communicate ideas about her that are created during the mediation process.
3) Summarise the section 'The how, who and why of media representation' in 50 words.
Producers have to considers the expectations and needs of the target audience, the limitations provided by genre codes the type of narrative they wish to create ,their institutional remit.
All representations, then, are the cumulative effect of a collection of media language choices. Certain choices are made; others are rejected. The representation itself is the combination of these selections and rejections. The elements that are rejected do not carry the meaning the producer wants to communicate.
4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?
Stuart Hall's theories prove that people may not always agree with what and how a topic/subject is represented in the media which also shows people aren't as passive and wont take these representations of the subject at face value
5) How has new technology changed the way representations are created in the media?
With the rise of new media, audience members can now construct and share their own media products, and
in websites, video-sharing platforms and social media there are more opportunities for people to represent
themselves than ever before. Individuals can now engage in the act of self- representation, often on a daily basis, through the creation of social media profiles and content. We may define ourselves in a variety of
ways. Our personal identities may be based on the characteristics we see as being part of who we are – e.g. our age, gender, sexuality, ethnicity – or we may foreground our cultural identities, based on our sense of belonging (or not) to specific cultures or groups. There is, of course, some overlap here. We may identify ourselves through our personal sense of masculinity and/or femininity but we may also associate
ourselves with particular cultural groups based on gender identity.
6) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?
National sports is an example of how identity is represented in England. The Sun sent a free newspaper
to 22 million households in England which represented its own concepts o ‘Englishness’ by symbolic references queuing, the Sunday roast, Churchill and The Queen
7) Finally, think about this week's representation theories. Watch the trailer for classic action movie Taken and write an analysis of the representation of people, places and groups in the trailer using terminology and theories you have learned this week:
Video is unavailable on the school websites.
A British working class family's holiday used to be in Blackpool but now is in Spain, this is an evident use of Perkins' theory as the representation changes over time. This is linked wth the film as the daughter gets taken in Paris.
The word representation itself holds a clue to its importance. When we see a person, place, object or idea being represented in a media text, it has in some way been mediated by the very act of representation.
2) How does the example of Kate Middleton show the way different meanings can be created in the media?
The picture in right you would use if you wanted to imply that then Duchess had a bit of a drinking problem?
The photograph, then, is a representation of the Duchess. It may look like her but, in addition to her likeness, it will communicate ideas about her that are created during the mediation process.
3) Summarise the section 'The how, who and why of media representation' in 50 words.
Producers have to considers the expectations and needs of the target audience, the limitations provided by genre codes the type of narrative they wish to create ,their institutional remit.
All representations, then, are the cumulative effect of a collection of media language choices. Certain choices are made; others are rejected. The representation itself is the combination of these selections and rejections. The elements that are rejected do not carry the meaning the producer wants to communicate.
4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?
Stuart Hall's theories prove that people may not always agree with what and how a topic/subject is represented in the media which also shows people aren't as passive and wont take these representations of the subject at face value
5) How has new technology changed the way representations are created in the media?
With the rise of new media, audience members can now construct and share their own media products, and
in websites, video-sharing platforms and social media there are more opportunities for people to represent
themselves than ever before. Individuals can now engage in the act of self- representation, often on a daily basis, through the creation of social media profiles and content. We may define ourselves in a variety of
ways. Our personal identities may be based on the characteristics we see as being part of who we are – e.g. our age, gender, sexuality, ethnicity – or we may foreground our cultural identities, based on our sense of belonging (or not) to specific cultures or groups. There is, of course, some overlap here. We may identify ourselves through our personal sense of masculinity and/or femininity but we may also associate
ourselves with particular cultural groups based on gender identity.
6) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?
National sports is an example of how identity is represented in England. The Sun sent a free newspaper
to 22 million households in England which represented its own concepts o ‘Englishness’ by symbolic references queuing, the Sunday roast, Churchill and The Queen
7) Finally, think about this week's representation theories. Watch the trailer for classic action movie Taken and write an analysis of the representation of people, places and groups in the trailer using terminology and theories you have learned this week:
Video is unavailable on the school websites.
A British working class family's holiday used to be in Blackpool but now is in Spain, this is an evident use of Perkins' theory as the representation changes over time. This is linked wth the film as the daughter gets taken in Paris.
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