January assessment learner response
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
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Really strong answer for PSB in the digital age, you clearly understand the role of PSBs but also the challenges they face with changing world of new digital media
Your extended response on how the media could be harmful on audiences shows good understand on media theories.
EBI
Develop analysis of 'unseen media' texts more subject specific terminology and how it attempts to communicate meaning
Begin to craft a media debate within your extended 20 mark response. Apply the theories to your writing but evaluate how relevant they are to the question
2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Question one
The medium shot sees Stormzy
looking down, not making eye contact with the audience. This is somewhat unconventional
for tour posters and music promotion. The image perhaps offers connotations of
vulnerability which subverts black male stereotypes in the media.
Question 2
Diversification means companies can embrace new technology and find new revenue
streams e.g. music industry and streaming
Question 3
Younger audiences simply don’t watch live TV in the same way as older generations.
Streaming services such as Netflix and Amazon Prime will dominate TV market eventually –
public service broadcasting needs to update to find a place in that digital market.
Question 4
Moral panic (Cohen) could be used to argue that the media does not have a damaging effect
on audiences – it is just a convenient scapegoat to blame for issues in society. E.g. poverty,
violence, gun crime etc.
Technopanics – the online version of moral panic. Links to idea the internet is dangerous and
unregulated. Suggests media perhaps can have a damaging effect on audiences.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.
7. I did make many flashcards and notes to remember the theorist better however I think next I need to revise how to do in depth analysis on unseen product and i need to know how to apply theorist
4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.
I could write more benefits for diversification for example dversification means companies can embrace new technology and find new revenue streams
5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?
I could talk more about commercial broadcaster such as sky or ITV and talk about there impact in the new digital world.
6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.
The media can have a damaging impact on the audience because from Gerbner and Gross developed this theory to suggest that heavy TV viewing made viewers fearful and homogenous (everyone believing the same thing). This is potentially very damaging to society because it takes away peoples freedom of forming their own opinions and makes everyone think mindlessly resulting the newer generation to be not as creative and inventive.
However the media having a damaging effect on the media maybe false because it makes people seem like they are passive and cant reason or form opinions which is clearly inaccurate. For example the hypodermic needle theory claims all audiences are passive and take in the media like hypodermic needle. This is a crude theory formed in the 1920 which clearly shows people are unlikely to just absorb what they see from media and take it as face value.
www
Really strong answer for PSB in the digital age, you clearly understand the role of PSBs but also the challenges they face with changing world of new digital media
Your extended response on how the media could be harmful on audiences shows good understand on media theories.
EBI
Develop analysis of 'unseen media' texts more subject specific terminology and how it attempts to communicate meaning
Begin to craft a media debate within your extended 20 mark response. Apply the theories to your writing but evaluate how relevant they are to the question
2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Question one
The medium shot sees Stormzy
looking down, not making eye contact with the audience. This is somewhat unconventional
for tour posters and music promotion. The image perhaps offers connotations of
vulnerability which subverts black male stereotypes in the media.
Question 2
Diversification means companies can embrace new technology and find new revenue
streams e.g. music industry and streaming
Question 3
Younger audiences simply don’t watch live TV in the same way as older generations.
Streaming services such as Netflix and Amazon Prime will dominate TV market eventually –
public service broadcasting needs to update to find a place in that digital market.
Question 4
Moral panic (Cohen) could be used to argue that the media does not have a damaging effect
on audiences – it is just a convenient scapegoat to blame for issues in society. E.g. poverty,
violence, gun crime etc.
Technopanics – the online version of moral panic. Links to idea the internet is dangerous and
unregulated. Suggests media perhaps can have a damaging effect on audiences.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.
7. I did make many flashcards and notes to remember the theorist better however I think next I need to revise how to do in depth analysis on unseen product and i need to know how to apply theorist
4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.
I could write more benefits for diversification for example dversification means companies can embrace new technology and find new revenue streams
5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?
I could talk more about commercial broadcaster such as sky or ITV and talk about there impact in the new digital world.
6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.
The media can have a damaging impact on the audience because from Gerbner and Gross developed this theory to suggest that heavy TV viewing made viewers fearful and homogenous (everyone believing the same thing). This is potentially very damaging to society because it takes away peoples freedom of forming their own opinions and makes everyone think mindlessly resulting the newer generation to be not as creative and inventive.
However the media having a damaging effect on the media maybe false because it makes people seem like they are passive and cant reason or form opinions which is clearly inaccurate. For example the hypodermic needle theory claims all audiences are passive and take in the media like hypodermic needle. This is a crude theory formed in the 1920 which clearly shows people are unlikely to just absorb what they see from media and take it as face value.
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