MIGRAIN: Audience theory 1

Hypodermic needle model

1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?
The article claims violent video games have an cumulative effect on aggression and influences us on a subconscious level which links to the hypodermic needle model because it claims the media has effect on us without us thinking.

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? 
The Talk Talk link to the hypodermic needle model because it claims violent games have a really bad effect on humans and cause them to be addicted.

Two-step flow model

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?
The two-step flow model instead suggests the audience are influenced by ‘opinion leaders’ in the media who mediate how the audience react to media texts. The theory suggests the media is not all-powerful and that social factors are important.

2) How does this YouTube blogger fit into the two-step flow model?
Manny Mua has large fan base of 4.79 subscribers which therefore shows he has quite a large audience and all these subscribers are usually his fandom so therefore they are loyal to him and will agree with his opinions.

3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience?
These accounts have huge following and twitter allows people to express opinions so when these popular tweeters post their views they will be most likely have a influence over a huge number of people.

4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?
Jamal Edwards fits the two step model because he gained over time and now he has a larger audience to influence over


Uses and Gratifications theory

1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.
Diversion: Family Guy
Its comedy which creates escapism 
Personal Relationships: Doctor who
You can grow a relationship with the main character like the Doctor
Personal Identity: Blue Planet
You can information about sea animals.
Surveillance: BBC news
You gain information about weather or politics.


Dependency theory

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?
I believe most people are dependent on the media because of how much media surrounds us and how easy it is to access media.

2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
The growth of new and digital technology has made media become more accessible because by the touch of the phone can let you read articles, stream movies or TV or see adverts.

3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and well being? Why?
The media can influence the emotions you  may feel like it ca cause stress, upset or joy. These emotions can influence someones well-being.

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