Audience classification blog tasks

Psychographic Group
Succeeders

Made up names for the couple
Matt Brink
Emily Brink
Middle age
7-year-old son, Jeromy

Where do they work/study
They own a gold shop in central London
A family-owned business for 180 years

What do they do in their spare time?
Goes to the country club every summer
Quad biking in woodlands
They watch great British bake-off
On the weekends Emily bakes with her son in their open kitchen while Matt reads the newspaper in their conservatory

What newspaper/magazine does your group read (if any)? Is this on paper or tablet?
They usually read on The Times of The Guardian on paper.

Broadcast: What TV Programmes/channels do your group watch? Radio stations? TV package- Free view or Sky? Films?
They like to watch BBC 4 or listen to radio 3 or 4. They have a subscription with the sky and like to watch Christmas special movies.

E-Media: What technology do they own? What website do they visit(if any)?
The own a 4k smart tv and every Friday they force their son to watch Ted talks.

2) Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.
I believe I could be an explorer because most explorers are students and so am I. Also I like to risk different brands and try new things.

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