MIGRAIN: Reading an image



The lack of colours in the advert could show how this poster is serious and using 50 cent as the celebrity for the advert and the fingerprints in the background could link to criminal to show no matter what identity you have you are valid to wear the branding of clothes. Also, the lowkey lighting used for the photoshoot makes to hard to see his face which could show he is covering half of his identity and half of the font "I am" is on the other side to show he is more than a criminal and maybe the Reebook brand helps you found your true identity.

Image result for print advert nike

The curve of the lighting effect in the background creates the effect of a stadium and brings attention to the subject who is about to kick a football and therefore the brand may be trying to show those aspire to become a footballer have the capability and their branding of clothes supports them. Also, the arrows on the font make it look like itis going in a fast motion to show how their shoes have potential to run is high speed and the fire-like effect behind the shoes can show how they great for sports and if someone wheres their brand of shoes they are placed in advantage to their competitors. Also, the use of Neymar could show the audience if he who is skilled and rick only wears Nike then they can wear it too and maybe be as skilful as him.

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